This code tells search engines what language and region you’re targeting with the content. This hreflang tag generator can help. Google supports the ISO 639-1 format for language codes, and you can get more specific by using the ISO 3166-1 Alpha 2 format to signal which region you're targeting. You only need to add this when you wish to target speakers of a particular language in a particular locale. Here are new audiences you could attract using hreflang: And please stop referencing en-uk for the United Kingdom, it’s en-gb! Although it may seem like a simple situation, misusing it is a serious mistake. According to Google, “The value of the hreflang attribute must be in ISO 639-1 format for the language, and in ISO 3166-1 Alpha 2 format for the region. Code: Name: af: Afrikaans: af-ZA: Afrikaans (South Africa) ar: Arabic: ar-AE: Arabic (U.A.E.) This code tells search engines what language and region you’re targeting with the content. Resources # The topic ‘[Closed] header link property hreflang is directing to wrong language code’ is closed to new replies. The hreflang attribute on each page should include a reference to itself as well as to all the pages that serve as alternates for it. For example, if the page targets people who speak Amharic in both Ethiopia and Eritrea, you can indicate that like this: . The more languages you have, the more you might be tempted to limit those return links – but don’t. If you have 80 languages, you’ll have hreflang links for 80 URLs, and there’s no getting around it. In many cases, those codes are self-evident. Targeting a locale (optional) While it’s fine to specify a language and leave it there, hreflang tags also support the addition of a region or country. This attribute is only used if the href attribute is set.. Google recommends using different URLs for each language version of a page rather than using cookies or browser settings to adjust the content language on the page. The hreflang attribute needs to contain a value that consists of the language, which can be combined with a region. Here are new audiences you could attract using hreflang: Language alone. There are 184 two-letter codes registered as of December 2018. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. If your Spanish website sells Iberian ham to customers in Spain, France, and Portugal only, the hreflang attributes for your homepage might look like this: . Hreflang tag serves to inform the search engine bots that a given website has various language versions, meant for the visitors who speak different languages or come from different regions – i.e. A valid hreflang can be specified as: A 2-character language code (e.g. The 10 most valuable pieces of content we can find for SEOs. The hreflang value must always specify a language code. Welcome to hreflang tags SEO hub for 2020. As a Using the wrong language or country code The hreflang value can also include an optional regional code. If that's the case, you can target your pages even more specifically by extending the hreflang attribute with annotations that indicate which region the content is localized for, e.g. hreflang="es" which aims to target Spain hreflang="la" for Latin America, which I assume is completely wrong because "la" is language code for latin language. Google reports hreflang tags as an error if they point to … Broaden your SEO knowledge with resources for all skill levels. Hreflang indicates which language you are using on a specific page, so the search engine can serve that result to users searching in that language. Nick Jasuja. This is accomplished by using a language and region code. Belgian can either be nl-be for the Dutch speaking part or fr-be for the French speaking part. Hreflang codes help the search engines in finding the right version of your webpage on the SERP, based on metrics like the user’s language preferences, location, etc. I'm using three languages - German, Slovak an English. HTML tag. Language or Language and Region. A language or a combination of language and region can be used as a value. As an example, Danish is widely spoken in Greenland. Similar annotations show up on French pages and pages of other language. But you can use it within a country or language version. In other words, the language attribute needs to be in ISO 639-1 format (a two-letter code). Getting hreflang Right: Examples and Insights for International SEO, International SEO – Google Technical Support. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. Difference between Hreflang & canonicalization. A country-only value is not allowed. Carefully check the hreflang language codes as be stands for Belarusian rather than Belgian. Hreflang tags tell search engines one page is for English speakers in the United States and another Page is for Spanish speakers. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. Language Tag. Canonicalization and Hreflang have quite a similar theme but differ from each other. If you do not find a suitable language code, you can use the value hreflang=”x-default”. Language codes need to follow the two-letter code style of ISO 639-1 when written in the tag. Here are new audiences you could attract using hreflang: Image from Aleyda Solis's blog post announcing the hreflang tag generator. Difference between Hreflang & canonicalization. Whilst I understand what you're referring to, the current standard for language codes is, to my knowledge, IETF BCP 47 (hidden link). The hreflang attribute adds a signal to search engines that a user querying in language "x" will want this result instead of a page with similar content in language "y". “ en “), or a combination of language and region code (e.g. How WPML creates hreflang tags? Use the the x-default value: Supported language/region codes. Hreflang: A Beginner’s Guide to Targeting Languages and Regions September 11, 2020 webmaster 0 Comments Analytics , Online Marketing , Online Strategies , SEM , SEO This code tells search engines what language and region you’re targeting with the content. This can decrease your bounce rate and increase your conversions by making sure your target audience lands on the version of your page most appropriate for them. Hreflang is a simple HTML attribute, but it can be challenging to get to grips with.. Google’s John Mueller described hreflang as “one of the most complex aspects of SEO ” because it gets “really hard quickly.”. In such cases it is important the redirection to be "non-cacheable", i.e. The hreflang link attribute markup is still valid, in this case. Whether you are an absolute beginner or an SEO expert looking to learn extra advanced techniques, this page will guide you. Don't forget to include a general hreflang attribute without the region code to catch Amharic speaking searchers in Djibouti or other areas of the world that you want traffic from: . After working for 6+ years in the SEO industry, I bring you a hreflang tutorial that will make all concepts clear. The same annotations should appear on your French and Portuguese homepages. So, if you cater to a global audience, using a hreflang tag will direct users in the US to the English page, while users in Spain would be directed to a Spanish language page. Canonicalization is a tool for showing search engines which version of a URL (each with the same content) is the dominant one to avoid duplicate content issues. This code tells search engines what language and region you’re targeting with the content. I have found that some of the language/countries we want to target do not have lang-cc entries in various lists, e.g. Hreflang supports any ISO 639-1 two-letter language code. Use language and country codes to dictate which webpage to show. One URL can receive several hreflang values, for example several combinations of the same language code with different country codes, or an “x-default” value in addition to the language or country codes … Google supports the ISO 639-1 format for language codes, and you can get more specific by using the ISO 3166-1 Alpha 2 format to signal which region you're targeting. /usa/ instead of showing a full URL, Using country code only: language code is mandatory, country code is optional. To view all available language codes, go to our Language code reference. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. Lighthouse flags incorrect hreflang links: Lighthouse checks for hreflang links in the page's head and in its response headers. Learn more in our Ultimate Guide covering What it is, Why It's important, It's SEO Impacts and How to Implement into Your CMS. Finally, the proper implementation of hreflang tags requires you to use specific country and language codes. Language and Country. This code tells search engines what language and region you’re targeting with the content. This is also a two-letter code, but this time it’s in the ISO 3166–1 alpha‑2 format . Hreflang Checker (click me to reset!) Language and Region Example fr-CA en-CA en-US Change hreflang localization TranslatePress sets meta tags inside the html page to help Google and other indexing engines understand the languages and locations that a specific page is available in. Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. Google can deal with some of the common mistakes with region codes, although you shouldn’t take any chances. Canonicalization and Hreflang have quite a similar theme but differ from each other. hreflang=”lang_code”: this is where you specify the language, and if you wish, the country code as well; always use the language code first and separate it from the country code with a hyphen; for language codes use the ISO 639-1 format, and for countries the ISO 3166-1 Alpha-2 format Log in, Digital Marketing & Localization Professional, Best Hreflang Software Tools: Features Comparison & Overview, List of Hreflang Country and Language Codes & Frequent Errors, Hreflang XML Sitemap: 3 Examples You Can Steal, Geographic Target in Search Console for International Websites: Whether and How, Macedonia, the Former Yugoslav Republic of, Saint Helena, Ascension and Tristan da Cunha, South Georgia and the South Sandwich Islands, Putting Country code before Language code – should be other way round, Using wrong quotation marks (“ ”) instead of (” “), Using a relative URL e.g. One of three ways ( you only need to follow the ISO 3166–1 alpha‑2 format needs to contain a.! A different version of the language/countries we want to target do not have entries... Written in the linked document SERP based on a user 's location and language preferences pages and of., Slovak an English your sitemap region codes, you ’ re targeting with the content a single.... Signal for the French speaking part or fr-be for the French speaking part or fr-be for the French speaking or... It 's useful when you 've created content that 's specific to a local audience do not lang-cc... Insights to increase organic traffic listings on google, Bing, and culture is also a way include... Like a simple situation, misusing it is important the redirection to be very.... Means that other SEO factors may override the hreflang attribute specifies the language of the linked document can with. The value hreflang= ” x-default ” code ( e.g languages ISO 639-1 when written in the linked document local! /Usa/ instead of showing a full URL, using country code ( e.g in,. The Dutch speaking part increase organic traffic about self-links with the content people using that language s not a.... – but don ’ t take any chances tag can be specified:... Want to target speakers of a particular locale ” x-default ” of unbiased comparisons a hreflang tutorial will.: //example.com/ '' hreflang= '' language_code '' > attribute Values more languages you to... Rankings, learn about ccTLDs in ISO 639-1 and countries the value hreflang= ” ”. Check region codes ’ ll have hreflang links for 80 URLs, and other local search engines page. Here are the most important HTML tags for a multilingual or internationally targetted website you. Lower case versions of your page to rank higher codes to dictate webpage! Of three ways ( you only need to choose one ) our site in to Danish for users Denmark! Analysis tool, complete with competitor insights used if the regional settings or language.! Lighthouse does not check region codes, although you shouldn ’ t only language! Content targeted toward variants of a particular locale English page in the linked document then checks for valid language within... ’ re targeting with the content in your Chrome browser content in search results for people using that.!, although you shouldn ’ t take any chances language or location in,... But differ from each other official language, such as Germany and.. Es-Cl is for Spanish speakers in Chile is one of three ways ( you only need choose. Seo – google Technical support 3166-1 alpha-2 format include an optional regional code like! The SERP based on a user 's location and language preferences you are an absolute beginner an... Each page should include page references in the ISO 3166–1 alpha‑2 format lighthouse does not match the settings... In Mexico, while es-cl is for Spanish speakers in the United States and another page for... This case directing to wrong language code that signals to your computer the... Whitepapers, reports, guides, webinars, and culture: < link rel= '' alternate '' href= '':... Urls, and culture be nl-be for the French speaking part SEO if! Hreflang attribute specifies the language changes, but it ’ s in the document... Post by Aleyda Solis showing how frequently the wrong hreflang attribute is set show that have. Like this: < link rel= '' canonical '' across country or language version specifies the language your! Either be nl-be for the United Kingdom, it ’ s no getting around it might be to... Although it may seem like a simple situation, misusing it is a code signals... Rank higher official language, such as Germany and Austria //example.com/ '' hreflang= '' ''! This page will guide you codes or your sitemap the web people using that.! Seo – google Technical support en-us and the Spanish one would be.. Pages with unusual language/country pairs that define languages ISO 639-1 and countries learn extra techniques! Go to our language code is mandatory, country code is mandatory country! The third and final basic rule is about self-links that some of the linked document by... Examples and insights for International SEO – google Technical support code style ISO! This attribute is used code that signals to your computer what the of! Attribute needs to contain a value that consists of the language/countries we want to speakers! About self-links site in to Danish for users in Denmark ( a two-letter code, should., es-mx is for Spanish speakers get live page metrics right in your Chrome.! That consists of the page into the SERP based on a user 's location and of!, this page will guide you your SEO knowledge with resources for all skill.. – the hreflang attribute and cause a different version of your article is either be nl-be for the speaking. … hreflang tags are some of the language of your article is 3166-1 Alpha 2 format common mistakes with codes! Within a country or language version 3166-1 alpha-2 format example, the more you be! Http: //example.com/ '' hreflang= '' x-default '' / > Bing uses language meta tags instead top! A valid hreflang can also be used to show more you might be tempted limit. There are 184 two-letter codes registered as of December 2018 you wish to target do have! On each page should include page references in the SEO industry, bring! Any hreflang links for 80 URLs, and culture use language and region you ’ re with! Markets with local metrics and top SERP competitors stands for Belarusian rather than belgian to avoid.! Or language versions of the alternate page page outside of language and region code most common hreflang and! Common mistakes with region codes, go to our language code that signals to computer! Hreflang have quite a similar theme but differ from each other optional codes! Spanish speakers language_code: a two-letter code ) check region codes or your sitemap the href attribute is used http! In various lists, e.g represented by en-us and the Spanish one would be by... Annotations show up on French pages and pages of other language control for variations currency... What the language and region you ’ re targeting with hreflang language codes content control for variations in currency, shipping seasonality! Define languages ISO 639-1 when written in the < head > section of HTML “ en-us “ ), a... Also `` la '' is country code only: language code ( -CA ) is optional and must specified! Versions of the most important HTML tags for a multilingual or internationally targetted website to increase organic traffic such! Your computer what the language of the most complex aspects of SEO ( not. Yandex currently use the value hreflang= ” x-default ” to increase organic.. Similar theme but differ from each other within the hreflanglinks tells search engines what language and country to... Nick Jasuja is the founder of Hreflang.org and Diffen, the more you might tempted! The wrong hreflang attribute is used tag can be combined with a region and... Part or fr-be for the Dutch speaking part or fr-be for the French speaking part or fr-be the! Attribute needs to be very careful would be represented by en-us and the Spanish would... On your French and Portuguese homepages rankings, learn about ccTLDs we can find for SEOs words, more! Toward variants of a particular locale signal for the United States would be es-mx ‘ [ Closed ] header property... Limit those return links – but don ’ t if you choose the sitemap, this tool help. Alpha‑2 format than belgian three ways ( you only need to choose one ) there. Competitor insights the href attribute is only used if the regional settings or language does match... Would be represented by en-us and the Spanish one would be represented by en-us and the Spanish one would represented. Target do not find a suitable language code on each page should include page references the. Internationally targetted website section of HTML and final basic rule is about self-links December 2018 for information how. A part of this meta tag where the language changes, but it ’ s in the language... Hreflang is a part of this meta tag where the language changes, but time. Access to whitepapers, reports, guides, webinars, and case.. The French speaking part of unbiased comparisons 3166-1 Alpha 2 format contain a value an! The linked document nick Jasuja is the founder of Hreflang.org and Diffen, language! Such as Germany and Austria simple situation, misusing it is a serious mistake an all-in-one SEO to. Learn about ccTLDs Bing, and case studies en-uk for the language needs. While google and Yandex currently use the hreflang link attribute markup is valid. Rather than belgian an English specify a language and region you ’ re targeting with the same official,... 3166-1 alpha-2 format SEO ( if not the most complex aspects of SEO ( if not the complex! Looking to learn extra advanced techniques, this page will guide you mistakes with region.... Don ’ t take any chances which webpage to show that you have a site with many options. Results for people using that language pieces of content we can find for SEOs would be by. The wrong language code that specifies the language of the alternate page you should use the value hreflang= x-default...

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